How do you stick out in the competitive property profession? Before they’re ready to make a move, how do you appeal for the loyalty of seller or a buyer? Content marketing for Realtors is significantly more than online listings, full-color flyers, list publications, and billboards. While these approaches may give you an edge at “just the perfect minute,” would not it be better to be “just the right person?” The following suggestions can provide you with the competitive edge you have to stand over the real estate competition and be remembered as only the right man-no matter the moment.
This may come as a shock to you but most Realtor websites are boring. They spend paragraphs talking about the qualifications of the broker and little if any space providing tangible or powerful content that adds value to buyers or sellers (listings do not count since they are drilling too). Try both of these things to become that right man:
Offer Something Real – Small guides with titles like “The Five Mistakes Every Man Makes when Selling a House” or “Low Cost Improvements Which Make Your Home Worth a Small Fortune” are two examples of real and valuable content. The guides can be spread online or in print. It’s possible for you to request an email address before the download (however don’t make it a prerequisite). This is content marketing at its best-offering something of value without outwardly appearing to have some private advantage. I guarantee the advantage will come.
Show Something Compelling – Let us face it, most real estate listings look the same. A couple of needed improvement stand out on every Realtor website I Have visited although not a lot can be done with the data you have to provide to allow it to be better. First, make sure every listing has an image of the real property you’re listing. Unfortunately, I discovered 1/3 of all listings did not even have an accompanying photo. Whatever it takes, place a relevant picture (more than one would be better) of every property you list. It is an easy step that’ll make a world of difference. Have landing pages. The landing pages act as a pertinent home page that talks about just what the buyer is interested rather than about what they are not…you. Landing pages can generate a substantial number of qualified leads and get a far lower bounce rate (the rate at which individuals leave the page without taking any actions) than conventional listing pages or home pages. This is additionally a great opportunity to offer your free guide.
If you did not answer the preceding question yourself-it is much better to be the right man than it is to spin your wheels trying to be in the proper position all of the time. Content marketing is customer-centric and resonates with today’s buyers and sellers-helping you stand out in the competitive property profession.